Shad Gregory Moss (born March 9, 1987), better known by his stage name Bow Wow (formerly Lil' Bow Wow), is an American rapper, actor, and music producer. He released his debut album Beware of Dog at age 13, then under the stage name Lil' Bow Wow, which he carried until his 2003 album Unleashed, under simply Bow Wow. Three more albums followed, Wanted in 2005, The Price of Fame in 2006 and New Jack City II in 2009. In 2007, he released the collaboration album Face Off with Omarion.

In October 2008, for the U.S. presidential election, Bow Wow led a 15-city "Walk Across America" event to register new voters. He released a mixtape title Half Man, Half Dog Vol. 1 that year. Half Man, Half Dog Vol. 2 was released as a sequel to the mixtape in February 2009. New Jack City II, his sixth album, was released in March 2009 and his first album to include a Parental Advisory: Steven Roberts of MTV News observed that this album explored the "the influence of crack cocaine in inner-city communities" and featured such guests as Lil Wayne and T.I. Three promo singles were released in late 2008: "Marco Polo" featuring Soulja Boy Tell 'Em, "Big Girls", and "Roc The Mic".

The first official single, "You Can Get It All" featuring Johnta Austin, samples TLC's "Baby-Baby-Baby" and peaked at #55 on the Hot 100 and #9 on the Hot Rap Tracks. On July 4, 2009 his new song "I Know I'm The Sh**" off his DJ Drama hosted Mixtape he makes a reference of him working on his new album "The Transition Of Shad Moss" and it is already in production. It is most likely that the album will be released in 2010 with the first single being "Dirty Girl" featuring T-Pain & Pitbull because of his youtube video of him finishing up and him calling it his "New Single".

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