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ZOMBIE BOY aka Rick Genest Rick Genest (born August 7, 1985) is a Canadian artist and fashion model born in Montreal. He is also known as Zombie Boy for being tattooed like a corpse across the majority of his body. On March 5, 2010, A Facebook fan page was created about Rick's unusual choice of tattoos. This page reached 1,516,145 members and ultimately led to his discovery by Lady Gaga's Fashion Director Nicola Formichetti. On January 19, 2011, Rick was featured in the new MUGLER Autumn/Winter mens collection, headlining the collection on the brand's website, after his discovery by Creative Director Nicola Formichetti. In fact it was Genest's discovery by Formichetti and then Gaga's urging which actually resulted in the menswear show, something not originally planned. His discovery also influenced Formichetti on the collection itself. The show was accompanied by a video featuring Genest shot by fashion photographer Mariano Vivanco. He later featured alongside Lady Gaga in the fashion show for the women's 2011 Autumn/Winter line. On February 27, 2011, Rick was featured in Lady Gaga's video for "Born This Way", with Lady Gaga wearing makeup to replicate Genest's tattoos In late 2011, Genest became part of a campaign entitled "Go Beyond the Cover", promoting Dermablend professional makeup products, appearing in a video where a makeup team covered all the tattoos on his head, torso, arms, and part of his back in its concealer product. The advert then shows him sitting with the phrase "How do you judge a book?". He then proceeds to remove portions of the makeup, starting with a section of his chest to reveal the tattoo underneath, continuing to his face. The video then shows the process of applying the cover up played backwards. Genest also played in a music video of the Polish pop singer Honey. The video for her song "Sabotage" was published on 19 Jan 2012. For the 2012 San Diego Comic Con, the Tonner Doll Company produced "Zombie Boy", a limited edition character figure in Genest's likeness. Genest was Tonner's guest at the convention as well. Included with each doll is a certificate of authenticity signed by Genest (as "Rico the Zombie"). The edition was limited to 500 dolls, all of which were sold as of July 27th 2012. |
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